Saturday, March 3, 2012

Thought Of The Day: The Kodak Diet

With the help of a bankruptcy court, Kodak is beginning to shed some unnecessary pounds in hopes to become a profitable company again.

Some have declared Kodak dead, but Kodak is not dead. Right now they are in the process of selling unprofitable aspects of their company. They just sold their on-line photo services to Shutterfly for almost $24 million. I expect to see more transactions like this in the coming months.

Kodak has said that its film and printer departments are profitable. When all the smoke clears, those may be the only parts left of the company.

But who cares? Kodak has not been relevant for many years. Fuji makes better color film. Ilford makes better black and white film. Most people don't use film anyway. Fuji's photo paper is better than Kodak's.

If Kodak completely disappeared, would anyone notice? Would anyone care?

Slimming down may not be enough to save Kodak. Somehow, they must find a way to make themselves relevant again.

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