Tuesday, August 13, 2013

I Cannot Say Enough: Vision Is What Matters In Photography

I cannot tell you enough that vision is all that matters in photography. You can have the most expensive or the least expensive equipment out there, and it does not matter one bit. Photographic vision is what's necessary to create great photographs.

You need vision and you need to be an artist. You need to pursue the decisive moment. Those things are prerequisites to great photographs. Equipment is never important--it is way down at the bottom of the list.
Surfers - Avila Beach, California
People get caught up in cameras and lenses, and they always want the latest and greatest. Camera and retail companies are great at marketing, but the truth is that you don't need whatever it is they want you to buy. The things you need most to create successful photographs are in your mind.

Ansel Adams said, "The single most important component of a camera is the twelve inches behind it."

Nikon said recently, "A photographer is only as good as the equipment he uses, and a good lens is essential to taking good pictures."

Notice the difference in philosophy. I would also note that Adams created some of the greatest photographs of all time, while Nikon, Inc. has not created even one great photograph. Yes, photographers using Nikon equipment have, but the company itself has not. That's because it is never about the equipment. It is always about what is in the photographer's heart and mind.

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