Thursday, October 17, 2013

Don't Have Camera Envy

I hate writing posts about equipment, but that is what everyone wants to read. Typically, a post on this Blog with nonsense drivel about some junk camera will get five times as many views as a great post about what really matters in photography. I get asked often to comment on different cameras, so that is why I continue to do so.

People want new cameras because they have camera envy. Camera manufacturers are gearing up to sell you a bunch of expensive stuff that you don't really need. Instead, use what camera you already have.

Camera manufacturers and the places that sell their cameras are really good at making you think that you need something new. Magazines, which make the bulk of their income from advertisers (both camera manufacturers and camera sellers), are just as good at making you think you need new equipment. 

Back 15 years ago I used a camera that was over 20 years old and it worked just fine. Nobody thought twice about that. Nowadays, if your cameras is five years old it is obsolete and you need the latest-and-greatest. At least that is what you are told.

Don't fall for the bright colors and bold claims. You don't need that brand new Nikon, Sony, Canon, Pentax, Fuji or whatever. What you need you already own. It may not be as flashy, but don't let that bother you.

Focus your time and attention on the things that really matter, like vision, creativity, the decisive moment, and being an artist. Those things matter, cameras do not. So don't worry about what cameras you do or do not own.

No comments:

Post a Comment